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About: Chesdale     Goto   Sponge   NotDistinct   Permalink

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Chesdale is a New Zealand brand of processed cheese product made. It is well known for its animated television advertising, with a jingle sung by two cartoon characters, Ches and Dale, wearing gumboots and black singlets. Chesdale is produced by Fonterra and distributed widely in New Zealand supermarkets. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced from 2005 for the Asian market, where Chesdale is worth $25 million per annum.