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| - Christopher Lovelock, né le 12 juillet 1940 et mort le 24 février 2008, est un professeur britannique de marketing management à l'université Yale, spécialiste des services. (fr)
- Christopher Lovelock (12 July 1940 – 24 February 2008) was born in the town of Saltash, Cornwall in the United Kingdom. He was best known as a pioneer in the field of Services Marketing among other titles such as author, professor, and consultant. Lovelock was also known for his excellent case studies. (en)
- Christopher Lovelock (Saltash, 12 juli 1940 – 24 februari 2008) was een Brits marketeer. Hij is voornamelijk bekend geworden door zijn werk voor de dienstenmarketing, maar hij is ook schrijver, professor en consultant. Ook verkreeg hij bekendheid door zijn case studies. (nl)
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| - Christopher Lovelock (12 July 1940 – 24 February 2008) was born in the town of Saltash, Cornwall in the United Kingdom. He was best known as a pioneer in the field of Services Marketing among other titles such as author, professor, and consultant. Lovelock was also known for his excellent case studies. Christopher Lovelock attained a Ph.D. from Stanford University, publishing his thesis on the topic of "Marketing Public Transportation". Lovelock had earlier graduated with an MBA from Harvard University after arriving in the US in 1967. Lovelock had also obtained a Master of Arts in Economics and a Bachelor of Arts in Communications from the University of Edinburgh, during which time he appeared on the first series of University Challenge. Lovelock embarked on his academic career serving, most significantly, on the faculty of the Harvard Business School (USA) for 11 years in addition to other academic appointments at distinguished institutions including the University of California Berkeley (USA), Stanford University (USA) and the MIT Sloan School of Management (USA). Lovelock’s other visiting appointments include those at IMD (Switzerland), INSEAD (France), and the University of Queensland (Australia). In total, Lovelock had taught in over 30 countries on every continent except Antarctica. Besides his teaching appointments, Christopher Lovelock was also an author or co-author of numerous books, articles, and teaching cases. Lovelock’s last academic publication, "Services Marketing: People, Technology, Strategy 6th edition," co-authored together with Jochen Wirtz, has been translated into ten languages. Other books include "Product Plus", "Marketing Challenges" and "Public and Nonprofit Marketing" (the latter two co-authored with Charles Weinberg). Lovelock’s 60-odd articles were also internationally acclaimed. His paper, "Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives" co-written with Evert Gummesson won the Best Services Article Award in the American Marketing Association and was a finalist for the IBM award for the best article in the Journal of Service Research. For that and other recognitions, Christopher Lovelock was honored with the prestigious American Marketing Association’s Award for Career Contributions in the Services Discipline. The 100 or more teaching cases he wrote were also much heralded. Twice, he won top honors in the BusinessWeek "European Case of The Year" awards. Famous series include Southwest Airlines and FedEx. The latter, written in the 1970s, gained FedEx wide exposure to potential clients, indirectly contributing to FedEx’s success today. His teaching cases, revered for their acute insights into marketing challenges, retain their positions on bestsellers’ lists more than a quarter of a century after they were published, displaying a strong relevance even in today’s context. Moving to Eastham, Cape Cod, in 1990, Christopher Lovelock became actively involved with his adopted community. Lending his expertise in areas like education, health care, environmental conservation, and regional transportation, he became an advocate for a variety of issues such as summer traffic to underground utility lines. Most of these can be traced back to pieces found in the Cape Cod Times for which he was an Op-Ed or his advisory position for various local organizations. (en)
- Christopher Lovelock, né le 12 juillet 1940 et mort le 24 février 2008, est un professeur britannique de marketing management à l'université Yale, spécialiste des services. (fr)
- Christopher Lovelock (Saltash, 12 juli 1940 – 24 februari 2008) was een Brits marketeer. Hij is voornamelijk bekend geworden door zijn werk voor de dienstenmarketing, maar hij is ook schrijver, professor en consultant. Ook verkreeg hij bekendheid door zijn case studies. Lovelock verkreeg zijn PhD (Doctor of Philosophy) op de Stanford-universiteit, voor zijn proefschrift “Marketing Public Transportation”. Eerder rondde hij zijn opleiding Master of Business Administration af op de Harvard-universiteit, na zijn komst naar de Verenigde Staten in 1967. Verder voltooide Lovelock een Masteropleiding in Economie en een Bachelor of Arts in Communicatie op de Universiteit van Edinburgh. Als professor werkte Lovelock voornamelijk op de Harvard Business School (VS), zo'n 11 jaar lang. Ook gaf hij les op onder andere de Universiteit van Californië, de Stanford-universiteit en de Massachusetts Institute of Technology-school. Tevens werkte hij in andere landen, waaronder Zwitserland, Frankrijk en Australië. In totaal heeft Lovelock in zo'n 30 landen lesgegeven. Naast zijn werk als professor was Lovelock ook schrijver van verscheidene boeken en artikelen. Zijn bekendste werk, "Services Marketing: People, Technology, Strategy" samen geschreven met , is vertaald in vele talen, waaronder het Nederlands. Andere bekende werken zijn "Product Plus", "Marketing Challenges" en "Public and Nonprofit Marketing". (nl)
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