About: Services marketing

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Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

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rdf:type	Thing yago:WikicatServiceIndustries yago:Abstraction100002137 yago:CommercialEnterprise108065093 yago:Enterprise108056231 yago:Group100031264 yago:Industry108065234 yago:Organization108008335 yago:YagoLegalActor yago:YagoLegalActorGeo yago:YagoPermanentlyLocatedEntity yago:ServiceIndustry108073700 yago:SocialGroup107950920
rdfs:label	Services marketing (en) تسويق الخدمات (ar) Dienstleistungsmarketing (de) Marketing des services (fr) Dienstenmarketing (nl) Маркетинг услуг (ru) Marketing de serviços (pt) 服务营销 (zh)
rdfs:comment	Le marketing des services est une approche du marketing management spécifique des entreprises du secteur tertiaire. Les services représentant environ 70 % de l'activité économique, le marketing management des services est le marketing management à considérer en priorité et en particulier le marketing management des services B to B.. Pour donner quelques exemples : Air France, Amazon.com , Axa, La Poste, Leroy Merlin, EdF, SFR, Orange, Société Générale, RATP, Vinci, Monoprix. (fr) Dienstenmarketing, vaak ook met de Engels klinkende term service marketing aangeduid, richt zich specifiek op de marketing van diensten. De term service marketing sluit het meest aan bij het Engelse services marketing. Voorbeelden van diensten waar service marketing relevant voor is zijn advocatuur, adviseurs, banken, restaurants, hotels, kappers, retailers, gezondheidszorg, enzovoorts. De uiteenlopendheid van deze diensten is een goede indicatie voor de breedte van deze marketingdiscipline. (nl) 服务营销是市场营销的一个分支，通常是指企业对消费者（B2C）和企业对企业（B2B）服务的营销，這些服務涵蓋电信服务、金融服務、各类接待服務、旅游休闲和娱乐服务、汽车租赁服务、保健服务以及专业服务和贸易服务等領域。服务营销作为一个独立的研究领域出现在20世纪80年代初，因为人们认识到服务的独特特征与实物商品的营销相比需要不同的战略。 (zh) Маркетинг услуг или маркетинговые услуги — (от англ. marketing services «рыночные услуги») отрасль современного маркетинга, научная дисциплина, изучающая особенности маркетинговой деятельности организаций, вовлеченных в предоставление услуг. Маркетинговые услуги – это набор организационных функций и процессов для создания, идентификации и предоставления платных услуг клиентам, а также управление отношениями с клиентами для получения доходов от нематериальной экономической деятельности. Это широкая категория маркетинговых работ, направленных на продажу всего, что не является само по себе физическим продуктом. Любой законный способ, который позволяет сообщить клиентам привлекательность и преимущества продукта, является допустимой маркетинговой услугой. (ru) يُعتبر تسويق الخدمات (بالإنجليزية: Services marketing)‏ أحد الفروع الاختصاصية للتسويق. ظهر تسويق الخدمات كحقل دراسة منفصل في أوائل ثمانينيات القرن المنصرم، بعد إدراك حقيقة أن الميزات الفريدة للخدمات تطلبت استراتيجيات مختلفة بالمقارنة مع تسويق السلع المادية. (ar) Mit Dienstleistungsmarketing (engl. Services Marketing oder Marketing of Services) bezeichnet man in der Betriebswirtschaftslehre einen beziehungs- und wertorientierten Ansatz des Marketings, der sich mit der Marketingproblematik von Dienstleistern beschäftigt. Begriffsunterscheidung: Service-Marketing (de) Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. (en) Marketing de serviços é o conjunto de atividades que objetivam a análise, o planejamento, a implementação e o controle de programas destinados a obter e servir a demanda por produtos e serviços, de forma adequada, atendendo desejos e necessidades dos consumidores e/ou usuários com satisfação, qualidade e lucratividade. Para Ronald H. Ballou o serviço ao cliente possui elementos definidos em três momentos em relação à transação: na pré-transação, na transação e na pós-transação. (pt)
rdfs:seeAlso	Environmental psychology Servicescape SERVQUAL Consumer behaviour Customer experience Service quality Symbolic interactionism Marketing mix Service blueprint Search good Service-dominant logic Stimulus-response theory
foaf:depiction
dcterms:subject	Services marketing Types of marketing Service industries
Wikipage page ID	274635 (xsd:integer)
Wikipage revision ID	1113469021 (xsd:integer)
Link from a Wikipage to another Wikipage	American Marketing Association Services marketing Environmental psychology Business to consumer Types of marketing John Stuart Mill Industrialization of services business model Servicescape Cross-selling SERVQUAL Consumer Consumer behaviour Service industries Destination marketing Professional services Marketing Credence goods Adam Smith Alfred Marshall Customer experience Car rental Promotion (marketing) Service quality Value proposition Health care Jean-Baptiste Say Pricing K. Parasuraman Tourism Triage Marketing mix

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