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Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would receive release prints of 35 mm films after those prints had been shown already at first-run theaters. Therefore, the film's quality was significantly lower because the release print was worn out from dozens of showings, and the potential audience for the film would be smaller since it had been already released weeks or months before (meaning that most people who wanted to see the film would already have done so at a first-run theater).

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  • Discount theater (en)
  • 二輪戲院 (zh)
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  • 二輪戲院是指電影在戲院下檔後，以折扣價格放映該電影的電影院。 在膠捲放映的時代，它們放映的膠捲大多來自首輪影院用過的35毫米膠卷，這些膠卷經過多次放映之後畫質已經耗損許多，而且這些影片早已在數週或數月前上映過，因此二輪戲院的觀眾通常會比較少。 (zh)
  • Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would receive release prints of 35 mm films after those prints had been shown already at first-run theaters. Therefore, the film's quality was significantly lower because the release print was worn out from dozens of showings, and the potential audience for the film would be smaller since it had been already released weeks or months before (meaning that most people who wanted to see the film would already have done so at a first-run theater). (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Cinema_6_Theatre_State_College.jpg
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  • Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would receive release prints of 35 mm films after those prints had been shown already at first-run theaters. Therefore, the film's quality was significantly lower because the release print was worn out from dozens of showings, and the potential audience for the film would be smaller since it had been already released weeks or months before (meaning that most people who wanted to see the film would already have done so at a first-run theater). Discount theaters were prevalent in the era before home video. They were able to remain financially viable for most of the VHS era, since the fuzzy images played back onto relatively small CRT televisions from videocassettes simply could not come close to the sharp resolution of images projected inside a movie theater from 35 mm film. Budget-conscious filmgoers with patience could simply wait for a film to hit a second-run theater, rather than pay much more to see the film during its first run. For example, six months after its original theatrical release, Titanic was playing in budget theaters in still viable but well-run prints. Many discount theaters have been driven out of business both by an oversupply of new movie screens (in the form of multiplexes), which has allowed films to stay longer in first-run theaters, and a drastically shortened delay between theatrical and home video releases (culminating in simultaneous releases). In cities like Portland, Oregon and Arlington, Virginia, older, discount theaters now show second-run movies in an upscale setting, often featuring food and alcohol sales in refurbished moviehouses. (en)
  • 二輪戲院是指電影在戲院下檔後，以折扣價格放映該電影的電影院。 在膠捲放映的時代，它們放映的膠捲大多來自首輪影院用過的35毫米膠卷，這些膠卷經過多次放映之後畫質已經耗損許多，而且這些影片早已在數週或數月前上映過，因此二輪戲院的觀眾通常會比較少。 (zh)
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