Gaia, Inc., formerly Gaiam, is an American alternative media video streaming service and online community focusing on fringe-science and yoga. Founded by Jirka Rysavy in 1988, its brands include Gaiam TV; the latter's name was changed to Gaia in 2016. The platform contains video and written articles on yoga, psychedelics and pseudoscience. Hosted media topics focus on fringe theories, conspiracy theories, and alternative medicine.