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About: Godfrey Phillips National Bravery Awards     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Symbol106806469, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: ThingAwardyago:WikicatAwardsEstablishedIn1990sportyago:Abstraction100002137yago:Award106696483yago:Communication100033020yago:WikicatIndianAwardsawardyago:Signal106791372yago:Symbol106806469 New Facet based on Instances of this Class

The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a surrogate tobacco brand promotional activity of Godfrey Phillips India, instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in Indian society. It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai." The award purports to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow.