About: Howard Moskowitz

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Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of as applied to the food industry.

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rdfs:label	Howard Moskowitz (en)
rdfs:comment	Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of as applied to the food industry. (en)
dcterms:subject	Living people Year of birth missing (living people) American chief executives of food industry companies American marketing people Harvard University alumni Marketing people Market researchers American food scientists Queens College, City University of New York alumni
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Link from a Wikipage to another Wikipage	PepsiCo United States Army Psychophysics Living people Year of birth missing (living people) Sensory-specific satiety General Foods Product line extensions Pickled cucumber Pizza Soup Meal, Ready-to-Eat American chief executives of food industry companies American marketing people Harvard University alumni Marketing people Tomato sauce Dr. Pepper Market researchers Food industry Salad dressing Prego American food scientists Queens College, City University of New York alumni Bliss point (food) Kraft Foods Market research Campbell Soup Cadbury Schweppes Food optimization Spaghetti sauce Horizontal segmentation dbr:Intermarket_variability
Link from a Wikipage to an external page	http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html http://www.newyorker.com/archive/2004/09/06/040906fa_fact_gladwell%7Cmagazine=The
sameAs	Howard Moskowitz Howard Moskowitz Howard Moskowitz Howard Moskowitz
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has abstract	Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of as applied to the food industry. (en)
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