Illyriad is a free to play massively multiplayer online persistent browser-based strategy game developed by the UK software company Illyriad Games Ltd, the company's first full online strategy game, first released in beta in 2010, and launched in 2011. Unlike many browser games, there is no set goal. The game is played on an infinite-round basis—there are no resets planned. Illyriad was showcased in the Mozilla Labs 2010 Game On Gallery and an IGF 2012 Main Competition Entrant.