Lars Johan Magnus Staël von Holstein (born Johan Bjers, 5 May 1963) is a Swedish entrepreneur, venture capitalist and author who co-founded dot-com companies such as Icon Medialab and LetsBuyIt during the early dot-com boom in Sweden. He has been the CEO of the multi-level marketing company Crowd1, which has been identified as an illegal pyramid scheme in a number of countries. As of December 2020 he claims to have left Crowd1.