A Madonna wannabe, or Madonnabe, is a person (usually female) who dresses or acts like American singer Madonna. When she emerged into stardom in the mid-1980s, an unusually high number of women, particularly young women and girls, began to dress and do their hair and makeup in the style that Madonna displayed in public. The term was popularized by writer John Skow in a May 1985 Time cover story on the singer. Numerous sociologists and other academics commented on the Madonna influence in her wannabes, and mainly because by that time, using fashion with identity was a fresh concept. At some point of her career, and largely thanks to this phenomenon, Madonna was the most-imitated woman in the world on the report of American journalist Ricardo Baca.