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Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006. The website allows the user to create a message featuring an animated anthropomorphic monkey (a "monk-e-mail"), with customizability in regard to the type of monkey, its accessories, clothing, hair, and background. The program originally only had an email feature, but abilities to send messages to social media accounts were added in updates.

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  • Monk-e-Mail (en)
rdfs:comment
  • Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006. The website allows the user to create a message featuring an animated anthropomorphic monkey (a "monk-e-mail"), with customizability in regard to the type of monkey, its accessories, clothing, hair, and background. The program originally only had an email feature, but abilities to send messages to social media accounts were added in updates. (en)
foaf:name
  • Monk-e-Mail (en)
name
  • Monk-e-Mail (en)
foaf:depiction
  • http://commons.wikimedia.org/wiki/Special:FilePath/Monk-e-mailwebsite.jpg
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commercial
  • Yes (en)
current status
  • Active at Oddcast's site (en)
language
  • English (en)
launch date
owner
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  • No (en)
screenshot
  • Monk-e-mailwebsite.jpg (en)
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  • Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006. The website allows the user to create a message featuring an animated anthropomorphic monkey (a "monk-e-mail"), with customizability in regard to the type of monkey, its accessories, clothing, hair, and background. The program originally only had an email feature, but abilities to send messages to social media accounts were added in updates. CareerBuilder launched Monk-e-Mail on January 25, 2006, 12 days before the Super Bowl, with a zero-dollar marketing budget; 230,000 users visited the site in its first week, and more than two million monk-e-mails were sent as of a week after the game. The site's popularity was long-lived; it peaked in monthly site visits in April 2006, and as of 2010, 20% of all the site's unique hits were after 2008. The site reached its 100 millionth sent monk-e-mail in 2007 and was at 160 million by January 2011. Monk-e-Mail has been critically well-received, with marketing experts attributing its huge fanfare to its user-friendliness and custom features. In 2007, it won a Webby Award for Viral Marketing. CareerBuilder's brand awareness and the amount of visits to its website grew strongly ever since Monk-e-Mail's launch, which the staff of the company have attributed to the attention towards the microsite. CareerBuilder, in reviving the "Talking With Monkeys" campaign for the 2011 Super Bowl, released a new version of Monk-e-Mail, Monk-e-Mail 2.0, on January 31, 2011. (en)
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