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About: Mr. Palengke     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Mr. Palengke (lit. 'Mr. Public Market') is the campaign monicker and jingle of then-administration candidate Mar Roxas for the 2004 Philippine Senate election. Produced by Image Dimensions, the accompanying television advertisement featured Roxas sashaying to the jingle, inspired by hit song "Mr. Suave" of Parokya ni Edgar, together with the vendors of his family-owned Farmers Market. It is, actually, in reference to Roxas' stint as Secretary of Trade and Industry from 2000 to 2003, where one of his responsibilities was to monitor the prices of basic commodities in the palengke, spearheading consumer protection programs such as timbangan ng bayan.