Mulu was an online social network enabling users to share product recommendations and direct a percentage of the resulting revenue to themselves or a charity of their choosing. Users can share their own recommendations or browse recommendations from other users, including celebrities. Purchases made based on mulu recommendations benefit either the user who made the recommendation or the charity of their choosing. Users can choose from charities that include Greenpeace, Doctors without Borders, St. Jude Children's Research Hospital, and the Lance Armstrong Foundation. In February 2012, Mulu was included in Mashable's list of "10 Hot Startups Changing the Face of Retail". Mulu was nominated for a Webby Award in the Fashion category on 10 April 2012, alongside Vogue.com and The New York Times
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