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Pascual Boing is a Mexican soft drink maker mostly known for its fruit flavored beverages marketed under the Pascual, Boing! and Lulú brands. The enterprise was begun in 1940 and successfully held against the entrance of foreign competitors in the Mexican market. However, continued labor disputes led to a strike in 1982, which ended in 1985 with the workers obtaining the right to take over the company, running it as a cooperative. Since then, it has remained a profitable business although it has lost market share in Mexico, due to competition from Coca-Cola and Pepsi. This has prompted the company to protest unfair practices which exclude it from retail venues as well as look abroad to new markets, especially in the United States. it is also one of the sponsors for many Consejo Mundial de

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  • Pascual Boing (es)
  • Pascual Boing (en)
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  • La Cooperativa Pascual Boing, también conocida como Pascual, S.A., es una empresa mexicana, fundada en el año 1940 en la Ciudad de México. Esta empresa produce bebidas envasadas con marcas como Boing!, Pascual, Lulú, entre otras. Las instalaciones ocupan dos manzanas de la ciudad donde se fundó la empresa y emplea a más de 2000 trabajadores en la Ciudad de México. Estos dos bloques y los pozos de agua en ellos, han sido el centro de una disputa legal desde el año 1980 (42 años a la actualidad). (es)
  • Pascual Boing is a Mexican soft drink maker mostly known for its fruit flavored beverages marketed under the Pascual, Boing! and Lulú brands. The enterprise was begun in 1940 and successfully held against the entrance of foreign competitors in the Mexican market. However, continued labor disputes led to a strike in 1982, which ended in 1985 with the workers obtaining the right to take over the company, running it as a cooperative. Since then, it has remained a profitable business although it has lost market share in Mexico, due to competition from Coca-Cola and Pepsi. This has prompted the company to protest unfair practices which exclude it from retail venues as well as look abroad to new markets, especially in the United States. it is also one of the sponsors for many Consejo Mundial de (en)
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  • Pascual Boing (en)
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  • Pascual Boing (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/OrigenAcervo28.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Pascual_Boing_-_Mango,_Uva.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Pato_pascual.png
  • http://commons.wikimedia.org/wiki/Special:FilePath/SCT_Pascual_old_logo.gif
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