Premiere is the first commercially sponsored television program to be broadcast in color. The program was a variety show which aired as a special presentation on June 25, 1951, on a five-city network hook-up of Columbia Broadcasting System (CBS) television stations. Its airing was an initial step in CBS's brief and unsuccessful campaign to gain public acceptance of its field-sequential method of color broadcasting, which had recently been approved by the Federal Communications Commission (FCC) as the first color television broadcasting standard for the United States.