Robert Wayne Cumberford (born August 4, 1935) is a former automotive designer for General Motors, author and design critic – widely known as Automotive Design Editor and outspoken columnist for Automobile magazine. Examples of Cumberford's critiques: On the automotive industry, Cumberford wrote in 1998 that "a lot of automotive enthusiasm is based on what is undoubtedly immature excitement over excess." In 2014 he wrote that there is "no foreseeable future for the Italian coachbuilding firms," referring to the storied design houses of Bertone, Zagato, Ghia, Pininfarina and Giugiaro.