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Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."

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  • Valarie Zeithaml (de)
  • Valarie Zeithaml (en)
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  • Valarie Zeithaml ist eine US-amerikanische Wirtschaftswissenschaftlerin und Hochschullehrerin. (de)
  • Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds." (en)
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  • Valarie Zeithaml (en)
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  • Valarie Zeithaml (en)
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  • Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy (en)
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  • David S. Van Pelt Family Distinguished Professor of Marketing (en)
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  • Valarie Zeithaml ist eine US-amerikanische Wirtschaftswissenschaftlerin und Hochschullehrerin. (de)
  • Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds." (en)
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