WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving as the ABC affiliate for northwest Florida and southwest Alabama. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35); Sinclair also provides certain services to Mobile, Alabama–licensed NBC affiliate WPMI-TV (channel 15) and Pensacola-licensed independent station WJTC (channel 44) under a local marketing agreement (LMA) with Deerfield Media.