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The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at

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rdfs:label
  • WiLL (de)
  • WiLL (marchio) (it)
  • WiLL (異業種合同プロジェクト) (ja)
  • WiLL (en)
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  • WiLL（ウィル）は、1999年8月2日から2004年7月にかけて行われた日本の異業種による合同プロジェクト名である。商品の全てが「WiLL」のブランド名とオレンジ色のロゴで統一されていた。 このプロジェクトは花王、トヨタ自動車、アサヒビール、松下電器産業（現パナソニック）、近畿日本ツーリストの5社で開始され、その後2000年3月にコクヨ、同年6月に江崎グリコが参入した（その後、アサヒビール・花王は2002年7月にプロジェクトを脱退）。2000年にグッドデザイン賞を受賞している。 2004年7月30日にプロジェクトの公式サイトは閉鎖され、大多数の企業はプロジェクトを中止した。しかし、その後もコクヨや近畿日本ツーリストは引き続き同ブランド名を用いた商品またはサービスを提供していく意向を表明したものの、2019年7月現在ではコクヨ1社のみが本ブランドの商品を販売している。 (ja)
  • WiLL è stata una marca del gruppo automobilistico giapponese Toyota, che operò dal 2 agosto 1999 fino al giugno 2004. La marca era un progetto comune tra Toyota, Asahi Breweries, , Matsushita, , ed Ezaki Glico; il programma prevedeva oltre alle automobili, anche hotel e diversi articoli elettronici. Ufficialmente i suoi prodotti avrebbero dovuti essere destinati al solo mercato giapponese ma effettivamente alcuni automezzi vennero esportati anche nella Federazione Russa, nell'Unione europea e negli Stati Uniti. Produttori dei veicoli erano la e la , ambedue facenti parte del gruppo Toyota. (it)
  • Will (Eigenschreibweise WiLL) ist eine ehemalige japanische Automobilmarke des Toyota-Konzerns, welche vom 2. August 1999 bis in den Juni 2004 bestand. Offiziell waren die Produkte ausschließlich auf dem japanischen Markt angeboten worden. Dennoch wurden einige Fahrzeuge in die Russische Föderation, die Europäische Union und die Vereinigten Staaten von Amerika exportiert. Hersteller der Fahrzeuge war das zur Toyota-Gruppe gehörende Unternehmen Central Motor. Die Pkw-Produktion lief von Januar 2000 bis zum Juli 2005. (de)
  • The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at (en)
foaf:name
  • WiLL (en)
name
  • WiLL (en)
  • WiLL Cypha NCP7 (en)
  • WiLL VS series NZE127/ZZE127/ZZE128/ZZE129 (en)
  • WiLL Vi series NCP19 (en)
foaf:depiction
  • http://commons.wikimedia.org/wiki/Special:FilePath/Toyota_WiLL_VS_1NZ-FE_1.5VVT-i_2WD_(front).jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Toyota_WiLL_VS_1NZ-FE_1.5VVT-i_2WD_(rear).jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Toyota_WiLL_Vi.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Toyota_WiLL_Vi_002.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Toyota_WiLL_Vi_Canvastop.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/WiLL_Cypha_001.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/WiLL_Cypha_003.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/WiLL_Cypha_006.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Will-vc.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Will_logo.gif
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