Brady: United Against Gun Violence (formerly “Handgun Control, Inc”., the Brady Campaign to Prevent Gun Violence and the Brady Center to Prevent Gun Violence) is an American nonprofit organization that advocates for gun control and against gun violence. It is named after James "Jim" Brady, who was permanently disabled and later died in 2014 as a result of the Ronald Reagan assassination attempt of 1981, and his wife Sarah Brady, who was a chairwoman of the organization from 1989 until her death in 2015.