Freeze branding (sometimes called CryoBranding and the resulting brands, trichoglyphs) is a technique involving a cryogenic coolant instead of heat to produce permanent marks on a variety of animals. The coolant is used to lower the temperature of a branding iron such that its application to shaved skin will permanently alter hair follicles. The intense cold destroys the pigmentation apparatus in the animal's hair follicles, leaving all subsequent hair growth without color. This creates a high-contrast, permanent mark in the shape of the branding iron's head. A longer application of the cold iron can also permanently remove hair, and is used on white or pale animals. In these cases the loss of hair leaves a patch of hairless skin in the shape of the brand.