About: Italian Sounding

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Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour) and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called "Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office" (DGTPI-UIBM).

Attributes	Values
rdfs:label	Italian Sounding (it) Italian Sounding (en)
rdfs:comment	Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour) and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called "Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office" (DGTPI-UIBM). (en) Si definisce Italian sounding il fenomeno consistente nell’uso di parole così come di immagini, combinazioni cromatiche (il tricolore), riferimenti geografici, marchi evocativi dell’Italia per promuovere e commercializzare prodotti – soprattutto ma non esclusivamente agroalimentari – che in realtà non sono Made in Italy. A spiegare il fenomeno nei termini suddetti sono da un lato l'Ufficio del Ministero dello sviluppo economico (MISE) denominato "Direzione Generale per la Tutela della Proprietà Industriale-Ufficio italiano brevetti e marchi" (DGTPI-UIBM), dall’altro Federalimentare. (it)
foaf:depiction
dcterms:subject	Marketing Italian cuisine Economy of Italy
Wikipage page ID	69534465 (xsd:integer)
Wikipage revision ID	1124096180 (xsd:integer)
Link from a Wikipage to another Wikipage	Prosecco United States Violation of law Dumping (pricing policy) Indicazione geografica tipica Pecorino Prosciutto Protected designation of origin Salame Chianti Geographical indications and traditional specialities in the European Union Ministry of Economic Development (Italy) Ministry of Foreign Affairs (Italy) Moscow Startup company Denominazione di origine controllata Mobile app Polizia di Stato Trademark Marketing Economy of Italy Euros Expo 2015 Barcode Parmigiano Reggiano Carabinieri Globalization Gorgonzola Government of Italy Grana Padano Italian Patent and Trademark Office Guardia di Finanza Italian Trade Agency Italian cuisine Italian diaspora Italy Counterfeit Marketing Italian cuisine Asiago cheese Economy of Italy Milan Made in Italy Mozzarella di bufala Traditional speciality guaranteed Italian economy Italian tricolour
Link from a Wikipage to an external page	http://www.authentico-ita.org/%7Ctitle=Authentico, http://www.federalimentare.it/new2016/AreeOperative/Promozione_Internazionalizzazione/ItalianSounding.pdf%7Ctitle=Federalimentare, http://www.uibm.gov.it/index.php/la-proprieta-industriale/utilita-pi/servizi-prop-ind/contrasto-all-italian-sounding%7Ctitle=UIBM,
sameAs	Italian Sounding Italian Sounding Italian Sounding
dbp:wikiPageUsesTemplate	dbt:Cite_web dbt:Commons_category dbt:Cuisine_of_Italy dbt:Portal dbt:Reflist dbt:Short_description dbt:Economy_of_Italy
thumbnail	wiki-commons:Special:FilePath/Parmesan_Cheese_Parmigiano-Reggiano.jpg?width=300
has abstract	Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour) and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called "Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office" (DGTPI-UIBM). The term "Italian Sounding" began gaining media coverage during the final stages of Expo 2015 (hosted by Milan, Italy, and having theme "Feeding the Planet, Energy for Life"). As part of a debate held in the "Cibus è Italia" pavilion on the problem of counterfeiting and Italian Sounding, the Government of Italy was asked to set up a "permanent observatory on Italian Sounding". Counterfeit products violate registered trademarks or other distinctive signs protected by law such as the designations of origin (DOC, PDO, DOCG, PGI, TSG, IGT), therefore the counterfeiting is legally punishable. However, Italian Sounding cannot be classified as illegal from a strictly legal standpoint, but they still represent "a huge damage to the Italian economy and to the potential resources of Made in Italy". Two out of three Italian agri-food products sold worldwide are actually fakes that have nothing to do with Italian cuisine. The Italian Sounding phenomenon is estimated to generate €55 billion worldwide annually. (en) Si definisce Italian sounding il fenomeno consistente nell’uso di parole così come di immagini, combinazioni cromatiche (il tricolore), riferimenti geografici, marchi evocativi dell’Italia per promuovere e commercializzare prodotti – soprattutto ma non esclusivamente agroalimentari – che in realtà non sono Made in Italy. A spiegare il fenomeno nei termini suddetti sono da un lato l'Ufficio del Ministero dello sviluppo economico (MISE) denominato "Direzione Generale per la Tutela della Proprietà Industriale-Ufficio italiano brevetti e marchi" (DGTPI-UIBM), dall’altro Federalimentare. La locuzione “Italian sounding” ha iniziato ad avere una certa diffusione mediatica durante le battute finali di Expo 2015, quando Federalimentare, nell’ambito di un dibattito tenutosi al padiglione “Cibus è Italia” in merito al problema delle contraffazioni e dell’Italian sounding, ha chiesto al Governo italiano la costituzione di un “Osservatorio permanente sull’Italian sounding”. I prodotti contraffatti violano marchi registrati o altri segni distintivi tutelati per legge come, ad esempio, le denominazioni di origine (DOC, DOP, DOCG, IGP, IGT, STG), perciò la contraffazione è perseguibile legalmente. Invece i prodotti Italian sounding non possono essere classificati come illeciti dal punto di vista strettamente giuridico, ma rappresentano comunque “un danno ingente per l’economia italiana e per le potenziali esportazioni del Made in Italy”. L'Italian sounding è all'origine di un giro di affari mondiale di circa 55 miliardi di euro. (it)
prov:wasDerivedFrom	wikipedia-en:Italian_Sounding?oldid=1124096180&ns=0
page length (characters) of wiki page	11654 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Italian_Sounding
is Link from a Wikipage to another Wikipage of	Culture of Italy Parmesan Agriculture in Italy Economy of Italy Italian cuisine Italy
is foaf:primaryTopic of	wikipedia-en:Italian_Sounding

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