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Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock. This phenomenon in particular has come under some criticism due to increased scrutiny of scientific research related to the replication crisis and has not been adequately reproduced by subsequent research, thereby calling into question its validity.

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  • Auswahlparadox (de)
  • Surabondance des choix (fr)
  • Overchoice (en)
  • Keuzestress (nl)
  • Избыток выбора (ru)
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  • Das Auswahlparadox (im Englischen Overchoice oder choice overload) ist in der Entscheidungstheorie ein Paradoxon, welches das Kaufverhalten bei unterschiedlich hoher Produktvielfalt betrifft und insbesondere auf einer Feldstudie von Sheena Iyengar und Mark Lepper aus dem Jahr 2000 beruht. Verkürzt lässt es sich mit „Zu viele Entscheidungsalternativen behindern die Entscheidungsfindung“ oder „Weniger ist mehr“ wiedergeben. (de)
  • Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock. This phenomenon in particular has come under some criticism due to increased scrutiny of scientific research related to the replication crisis and has not been adequately reproduced by subsequent research, thereby calling into question its validity. (en)
  • La surabondance des choix ou overchoice en anglais est une difficulté que rencontrent nos processus cognitifs pour prendre une décision lorsque nous sommes confrontés à de nombreuses options. L'expression est inventée par Alvin Toffler et Heidi Toffler dans leur livre de 1970, Le Choc du Futur. (fr)
  • Keuzestress is een vorm van stress die veroorzaakt wordt doordat iemand overspoeld wordt met informatie die overwogen moet worden om een 'goede' keuze te kunnen maken (Schwartz, 2004). Niet alleen de complexiteit van de keuze speelt mee, ook het enorm toegenomen aantal keuzes in de laat moderne samenleving is een belangrijke oorzaak van keuzestress. Daarnaast hebben vele vaste denkkaders, tradities en voorgeschreven leefregels van weleer hun invloed deels verloren, en ordenen in veel mindere mate onze dagelijkse keuzes (Beck, 1992). (nl)
  • Избыток выбора (англ. choice overload) — это феномен, который возникает в результате слишком большого количества равнозначных вариантов, доступных потребителю. При этом чем больше выбор, тем беспокойнее чувствует себя потребитель. Одним из решений повышения благополучия покупателей является снижение бесконечного множества вариантов различных товаров. (ru)
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  • [Overchoice takes place when] the advantages of diversity and individualization are canceled by the complexity of buyer's decision-making process. (en)
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  • — From Alvin Toffler, Future Shock, 1971 (en)
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  • Das Auswahlparadox (im Englischen Overchoice oder choice overload) ist in der Entscheidungstheorie ein Paradoxon, welches das Kaufverhalten bei unterschiedlich hoher Produktvielfalt betrifft und insbesondere auf einer Feldstudie von Sheena Iyengar und Mark Lepper aus dem Jahr 2000 beruht. Verkürzt lässt es sich mit „Zu viele Entscheidungsalternativen behindern die Entscheidungsfindung“ oder „Weniger ist mehr“ wiedergeben. (de)
  • Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock. This phenomenon in particular has come under some criticism due to increased scrutiny of scientific research related to the replication crisis and has not been adequately reproduced by subsequent research, thereby calling into question its validity. (en)
  • La surabondance des choix ou overchoice en anglais est une difficulté que rencontrent nos processus cognitifs pour prendre une décision lorsque nous sommes confrontés à de nombreuses options. L'expression est inventée par Alvin Toffler et Heidi Toffler dans leur livre de 1970, Le Choc du Futur. (fr)
  • Keuzestress is een vorm van stress die veroorzaakt wordt doordat iemand overspoeld wordt met informatie die overwogen moet worden om een 'goede' keuze te kunnen maken (Schwartz, 2004). Niet alleen de complexiteit van de keuze speelt mee, ook het enorm toegenomen aantal keuzes in de laat moderne samenleving is een belangrijke oorzaak van keuzestress. Daarnaast hebben vele vaste denkkaders, tradities en voorgeschreven leefregels van weleer hun invloed deels verloren, en ordenen in veel mindere mate onze dagelijkse keuzes (Beck, 1992). (nl)
  • Избыток выбора (англ. choice overload) — это феномен, который возникает в результате слишком большого количества равнозначных вариантов, доступных потребителю. При этом чем больше выбор, тем беспокойнее чувствует себя потребитель. Одним из решений повышения благополучия покупателей является снижение бесконечного множества вариантов различных товаров. (ru)
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