About: Personalized marketing

Facets (new session)
Description
Metadata
Settings
- Rule:
- Inverse Functional Properties:
- "Same As":

About: Personalized marketing Goto Sponge NotDistinct Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
QRcode icon

http://dbpedia.demo.openlinksw.com/describe/?url=http%3A%2F%2Fdbpedia.org%2Fresource%2FPersonalized_marketing

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.

Attributes	Values
rdfs:label	تسويق شخصي (ar) Mercadotecnia 1×1 (es) Banakako marketin (eu) Marketing personnalisé (fr) ワントゥワンマーケティング (ja) Personalized marketing (en) Marketing 1a1 (pt) One-to-one-marknadsföring (sv)
rdfs:comment	يُعد التسويق الشخصي (الذي يسمى أيضًا التخصيص ويطلق عليه أحيانًا التسويق التفاعلي) شكلاً صارمًا من نظام التمييز بين المنتجات. بينما يحاول نظام التمييز بين المنتجات التمييز بين منتج ونظيره المنافس له، يحاول التخصيص تقديم عرض منتج فريد لكل عميل. (ar) Banakako marketina edo marketin pertsonalizatua bezero bakoitzaren berariazko beharrak eta ezaugarriak kontuan hartuz osatzen den marketin-estrategia da, lehiakideen produktuen aldean bezeroarantzako produktu guztiz berezia eskainiz. Interneten zabalkundearekin nabarmen indartu den marketin-mota da, datu-baseetako informazio itzelari bezero bakoitzaren profilaren ezaugarrietara molda baitaiteke eskaintza bat. (eu) Le marketing personnalisé, marketing one-to-one ou parfois marketing un-à-un est un marketing individualisé, par opposition au marketing de masse. (fr) ワントゥワンマーケティング（英語: One-to-One Marketing）とは経営学用語の一つ。企業がマーケティング活動を行っていく際に、顧客一人ひとりの趣向や属性などを基とした上で、顧客に対して個別にマーケティングを行っていくという方法である。パーソナライズドマーケティング (personalized marketing)と同義、パーソナライゼーションとも、ほぼ同義である。なお1to1はPeppers & Rogers Group.の登録商標である。 (ja) One-to-one-marknadsföring (engelska: one-to-one marketing) är en marknadsföringsmetod där varje kund bearbetas individuellt genom att säljerbjudandet anpassas speciellt till kunden. Detta gör one-on-one-marknadsföring annorlunda än andra former av produktdifferentiering, som i huvudsak går ut på att differentiera en produkt mot konkurrerande produkter. Exempel på one-on-one-marknadsföring är nätbutiker som använder information om sina kunder till att skapa riktade erbjudanden. (sv) Mercadotecnia 1×1 (también conocida como mercadotecnia personalizada o mercadotecnia uno a uno) es una estrategia que usa la mercadotecnia para identificar los diferentes tipos de clientes y la manera de interactuar con ellos, además de ofrecerles productos personalizados y de su interés, gracias a datos almacenados previamente, basándose en su historial de compras y en los artículos que les llamaron la atención. (es) Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics. (en) O Marketing 1a1 em inglês: marketing 1to1, é uma forma de marketing individualizado e personalizado, desenvolvido inicialmente por Martha Rogers e Don Peppers. De forma resumida indicam quatro passos para se realizar com o cliente esta estratégia: No Marketing 1a1, a empresa deixa de ser orientada somente pelo produto e passa a enxergar os clientes. Assim é possível conquistar fidelidade e ativá-los de forma pertinente, garantindo aumento do valor do cliente. (pt)
dcterms:subject	Market segmentation
Wikipage page ID	242568 (xsd:integer)
Wikipage revision ID	1101842765 (xsd:integer)
Link from a Wikipage to another Wikipage	California Behavioral targeting Privacy Behavioral Demographic Algorithm Personalization Relationship marketing Customer relationship management Intelligent document Internet Internet marketing Configurator Mass customization McKinsey & Company Click-through rate Coca-Cola Email marketing Gawker General Data Protection Regulation Salesforce.com Machine learning Management information system Sitecore Structured data Mobile app Point of sale Marketing Unstructured data Twitter Data analysis Data classification (business intelligence) Data collection Targeted advertising Overchoice Adobe Marketing Cloud Adobe Inc. Adolf Hitler Amazon.com Analytics Datafication European Union Bluetooth low energy Digital economy Digital electronics Digital marketing Geotargeting Web developer Real-time bidding Real-time computing HTML Internet manipulation Hypertargeting Variable pricing Artificial intelligence Advertising Advertising campaign Advertising mail Big data BlueKai Economies of scale Economies of scope Market segmentation Social media Filter bubble Microsoft Dynamics CRM NetSuite Netflix New England Patriots Oracle Corporation Real-time marketing Recommender system Website Variable data printing Mein Kampf Online Privacy Protection Act Electronic mailing list Scalability Web chat Surveillance capitalism Personal profile

Faceted Search & Find service v1.17_git139 as of Feb 29 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 08.03.3330 as of Mar 19 2024, on Linux (x86_64-generic-linux-glibc212), Single-Server Edition (378 GB total memory, 60 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software