Vineet Soni, the son of noted botanist Professor P.L. Swarnkar, is a plant physiologist and the founder of the "Save Guggul Movement", a community-based conservation effort to conserve threatened plant species, particularly guggul. His conservation efforts were well received by local villagers and conservation communities from all over the world. Soni was profiled as one of 20 global "Earth Movers" by IUCN. Initially his conservation work received financial support from the IUCN Sir Peter Scott Fund. He is currently working as associate professor at the Department of Botany, Mohanlal Sukhadia University, Udaipur.